Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our recipient group is socially-excluded women who lack the education to find a stable job. We provide an opportunity to earn an income recycling paper and participate in an education programme. Upon completion of the programme we help them find a job.
Chureca Chic clients are women keen to support ethical fashion but want unique pieces. With designers we are creating design lead products to launch at London Fashion Week 2014. We aim for 20 international boutiques/online stores to stock us by December
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Our mission is to achieve sustainability as an NGO as well as for our beneficiaries. We have helped 50 women in 4 years break the cycle of poverty, while last year we launched a label which has increased our income through sales by over 300%. This would be an opportunity to promote the project on an international platform and fulfill our goal of being self-funding by 2016, in turn allowing further expansion of the program. Publicity, funding and training will also specifically support the following goals:
- Strengthen our training programs
- Build an industry-level design program to offer designer-quality products
- Help us reach new markets
- Expand CSR partners to create established places of employment for women leaving the program
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I worked for NGOs in Costa Rica, Venezuela and Nicaragua effectively administering projects to achieve the desired outcome. In 2009, I started EEP with $600 and have since fund-raised over £100,000, building strong social programmes and commercial channels. I am forming partnerships with designers and companies for new models of support.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?