Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Food For Good’s solutions are targeted to people and companies willing to make a positive impact on our current food waste situation. Whether by buying our product or service they value our approach for its ethical, educational and practical aspect. When approaching different audiences we show flexibility and total understanding of their needs trying to meet their requirements. We bring on energy and innovation to their events with a unique and bespoke outcome.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Winning the award will totally lift our business off the ground! Buying equipments for the catering service, having a valid mean of transportation and the professional vacuum machines. We would be able to approach institutions of research to explore with experts more sustainable packaging technologies tailored to our needs. We will be able to remunerate our work and employ people to build a professional team. Build up a communication strategy campaign through main advertising channels to gain visibility and get attention to our cause.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
We haven’t pioneered any previous entrepreneurial initiatives.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?