Kopila Nepal

Kopila Nepal : bag2bag

Kathmandu, NepalSydney, Australia
Year Founded:
2014
Organization type: 
for profit
Project Stage:
Start-Up
Budget: 
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Kopila Nepal is a fashion label producing stylish and unique fashion goods including bags, and accessories with recycled rice bags that have fed starving children at the orphanage in Kathmandu, Nepal. Profit generated are funded to further improve the living and education of the children.

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what the bag you wear can change the feed the starving children?
About Project

Problem: What problem is this project trying to address?

The project lacks in funding to enable our production and promotion of our products. The project is based on solid business model, however, it requires a suficient amount of capital to drive the sustainability.

Solution: What is the proposed solution? Please be specific!

Collaborating with up and coming designers around the world with Kopila Nepal's unique fabric of rice bag can provide the company a production line as well as a strong brand awareness. Or a external funding from a venture capitalists can vastly improve the situation of the project.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

One of the main problems that orphanages in Kathmandu, Nepal experiences is the financial shortage to provide enough meals to the orphans everyday. Needless to say, their education is being disregarded. Project, Kopila Nepal, aims to develop a business model that can improve their situation. By distributing and selling recycled fashion goods, made from the rice bags that are used to feed the children of orphanages, we are able to supply them the meal they deserve, as well as their education. Every fashion items by Kopila Nepal involves the usage of recycled materials, built by Nepalese employees and the profit made will be used for the children. - creating working opportunities, environmental and social impact all at once.

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

The project recycles hundreds of rice bags that are used to feed the children of orphanges in Nepal - which reduces the amount of waste being produced. All of our products are produced locally in Nepal, which creates jobs for those who are in need. And finally, profits generated are funded to improve the education and health of the children in orphanges. This is the core impact the project aims to generate.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Modern consumers' awareness of social goods are increasing - they are willing to spend more money for the products with social aim. Our initial goal is to distribute our products throughout Australia, starting from Melbourne and Sydney. Then we aim to expand our distribution globally, allowing everyone to participate in helping the children grow in Nepal. In 10 years time, we hope to expand our businesses to reach out to other areas, and create further impact in the society.
Sustainability

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

Our aim is to develop a self - sustaining business model by producing and distributing our products around the world. Every accessories purchased will donate a bag of rice to the children who are in need, and profit generated will also be used to support their education. Maintaining of sales and production is the most crucial part of the project's financial sustainability.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

In the industry, companies with similar business model already exists, such as TOMS shoes. The company has proven their financial viability by generating over 10 million dollars of net profit in the past 3 years, however, they have not been able to resolve the ethical issues involving production and the outcomeo f their social purpose. They have been forcing unethical working hours, and cheap labour, destruction of the economy of the targeted community. Our project aims to differ by encouraging heavy involvement of local businesses and employees, and have 0 tolerance for unethical behaviours.
About You
Organization:
Edu-Kingdom College
About You
First Name

Dexter

Last Name

Kim

About Your Project
Organization Name

Edu-Kingdom College

How long has your organization been operating?

Project
Organization Country

, NSW, Sydney

Country where this project is creating social impact

, Kathmandu

What awards or honors has the project received?
Funding: How is your project financial supported?

.

Supplemental
Sector

Sustainable Sourcing.

Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?

The identified customers are males and females, aged 15- 50, seeking to make positive impact in society through purchasing upcycled design goods. Value is achieved for the local producers through the creation of fashion goods from strong fabric rice bags that would otherwise contribute towards landfill. For consumers, the semi-tangible trade between buying a bag and hence funding a bag of rice for the children evokes a strong sense of helping impacting community - a strong selling point in itself.

Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?

The prize money will be invested in three areas: design, development and marketing.
The existing product line will need a revamp to create edgier pieces with market appeal in Australia while integrating traditional Nepali elements and cloths with the unique recycled rice-bag fabric.
Development of a production line to produce quality goods and ensure high involvement of local Nepalese workers this will involve the bulk of the money. Investment into training and safe workplace practices, provision of employee benefits, and implementing a strong ethical framework is expected to impact the local community and bring positive publicity to both Unilever and Kopila.
Finally, a small portion will be invested into brand awareness/management.

Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered

I was involved in consulting and developing marketing strategies for a not-for-profit social enterprise in Alice Springs, Australia. The company, Interrentye, was a small business focused on creating employment for Indigenous Australian women through producing and distributing Traditional Bush healing products. My role included developing of webpage that resonates with the customers and increased the effectiveness in communicating the brand.

Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?

yes

Will you require a visa to enter the UK?

yes

Are you are a current Unilever employee?

randomness