Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
The identified customers are males and females, aged 15- 50, seeking to make positive impact in society through purchasing upcycled design goods. Value is achieved for the local producers through the creation of fashion goods from strong fabric rice bags that would otherwise contribute towards landfill. For consumers, the semi-tangible trade between buying a bag and hence funding a bag of rice for the children evokes a strong sense of helping impacting community - a strong selling point in itself.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money will be invested in three areas: design, development and marketing.
The existing product line will need a revamp to create edgier pieces with market appeal in Australia while integrating traditional Nepali elements and cloths with the unique recycled rice-bag fabric.
Development of a production line to produce quality goods and ensure high involvement of local Nepalese workers this will involve the bulk of the money. Investment into training and safe workplace practices, provision of employee benefits, and implementing a strong ethical framework is expected to impact the local community and bring positive publicity to both Unilever and Kopila.
Finally, a small portion will be invested into brand awareness/management.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I was involved in consulting and developing marketing strategies for a not-for-profit social enterprise in Alice Springs, Australia. The company, Interrentye, was a small business focused on creating employment for Indigenous Australian women through producing and distributing Traditional Bush healing products. My role included developing of webpage that resonates with the customers and increased the effectiveness in communicating the brand.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?