Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Live Braille directly addresses 38 million completely blind and 110 million with severely impaired vision on the planet according to WHO statistics who still use the trivial tools such as white cane for navigation. Blindness is still increasing by one to two million cases a year and yet there has been less done in this sector!
Live Braille comes as a ray of hope by creating a new platform for the visually impaired by providing assistive navigation technology that is economical, ergonomic and reliable.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
We are targeting a huge audience and most importantly a global social issue. There are millions of blind who can not afford imported and expensive technology. We want to reach the grass root level and eradicate the helplessness and plight the issue of blindness causes; GLOBALLY.
Unfortunately the above statements seem to be quite contradicting without funds in hand and a public know how of technology. We firstly are currently engaged in expensive research to cut costs to bring the price of the unit down to $99 and establish indigenous manufacturing plants to cut on logistics. We need funds to manufacture and ship free samples to communities globally. We also need to spread the word in a community which has less access to social networks.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Live Braille has been our first global entrepreneurial initiative so far. But we definitely have a concrete technology to build upon. Live Braille has been awarded with various awards in the US, Hong Kong and India. It has been identified as the second best innovation for the blind all over Asia pacific in Hong Kong by iMechE UK.
Live Braille has been featured on TED and awarded the TiEGER award by TiE group.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?