Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
Our customer group is made up of young to middle-aged working class moms and housewives, who represent over 70 percent of our users.
The other 30 percent are medical personnel (especially doctors).
Both groups greatly value the solution as it brings health solutions to mothers, as well as provides an avenue for doctors to interact with mothers and offer useful medical advice using the very vibrant mothers community. Thus the mothers community has provided an avenue to engage both customer groups
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Winning the award will be a game changer for us. Though word of our solution is spreading, the publicity the award will give us will get word of our solution out to even more people, especially key stakeholders in the health care sector such as the government as well as international agencies.
Furthermore, the prize money will aid in the introduction of the SMS-based short code service in order to be able to reach every mother in the country with a mobile phone. This is the single, most important long term sustainable future of our solution; our end-game so to speak, as with this we are guaranteed to make an impact for years to come.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I am a young medical doctor from Nigeria. I represented the United Nations (UNEP) in Mongolia in June 2013, for World Environment Day after winning the prestigious World Environment Day 2013 blogging competition.
A social entrepreneur, I recently cofounded MOBicure, a company offering mhealth solutions for Africa. I represented Nigeria at the Global Startup Youth and Global Entrepreneurship summit 2013 in Kuala Lumpur, Malaysia.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?