Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We have identified rural Tanzanian communities and communities ini Tanzania where the issue of forest preservation is important. We plan to engage them through our trainings and advertising efforts as we try to support rural traditional beekeepers, encourage them to adopt modern beekeeping practices and engage in beekeeping at a commercial level.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
The prize money and publicity of this competition would draw increased attention to our intervention from the public, the Tanzanian government and other NGO's and donors working in the rural economic development and environmental preservation sector. With the prize money we would invest in leasing a larger storage and office space, beehives at our demonstration apiary, a vehicle and representation at trade fairs. The publicity from this competition would also greatly contribute to our marketing efforts to retailers, serving to highlight that our products (honey, beeswax candles) are socially and environmentally responsible.
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
I started a crowdfunding campaign for installing solar panels on rural Tanzanian healthcare facilities in order to provide electricity for light microscopy for malaria detection, lighting for nighttime procedures and vaccine refrigeration. The investment would be supported by an associated cell phone charging enterprise.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?