Audience: Who have you identified as your customer/recipient groups and do these groups value your solution for different reasons? How do you engage different customer/recipient groups to deliver your solution?
We identified our target audience to be poor farmers in rural villages who cultivate Egyptian clover as they suffer from low profit they gain from cultivating it. Another audience is the animal development society NGO which has 4600 cow and considered one of the biggest milk collecting points in Egypt. We engaged them by organizing advertising campaign and routinely field visits and providing them with cheap fertilizer increasing their production.
Scaling the solution: How would the prize money and publicity help you to achieve your objectives over the next two years?
Winning the award and the prize money will help us to make the needed amount of Delta1 fertilizer for farmers who own 1 million acre that we contracted with through farmers union and bank for development and agriculture credit to provide them with fertilizers. And will help us to target all farmers and Egypt and reaching new markets outside Egypt also
Experience: Please provide examples of any previous entrepreneurial initiatives you have pioneered
Beevelop:We empowered 9 unemployed youth to start bee keeping project and increased their income 85%.
Recycling project:We organized 2 months awareness to residents of kafr el-sheikh ibrahim village on sorting garbage,recruited 4 unemployed youth to collect sorted garbage daily,provided them with small vehicle (tricycle),increased their monthly income 55% and reworked recycling factory in Quesna that produced 450 tons of compost fertilizer.
Are you are eligible to attend the Accelerator event in Cambridge and subsequent events in London, UK in January, 2015?