TINA(This Is New Africa's) Initiative Cameroon

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TINA(This Is New Africa's) Initiative Cameroon: TINA Initiative Cameroon

Douala, CameroonBuea, Cameroon
Year Founded:
Organization type: 
nonprofit/ngo/citizen sector
Project Stage:
$1,000 - $10,000
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

Many street youths,are involved in trafficking drugs,violence as a result of unemployment,and illiteracy.Training them is indirectly stopping all these ills.Producing and selling sweatshirts is securing funds for the training and integration of  street youths in our society

WHAT IF - Inspiration: Write one sentence that describes a way that your project dares to ask, "WHAT IF?"

what if youths were given a second opportunity, a possibility to work, won't it reduce drug dealing, murder and crimes linked to that?
About Project

Problem: What problem is this project trying to address?

With very little technical know-how,knowledge,street youths find difficulties integrating an evolving and technological economy.No opportunities are favorable for them as most employers tend to exploit them,considering them as cheap and unskilled labor.All of these,persuades these juvenile delinquents to turn to trafficking as fast money making.However these involvement in traficking doesn't mean they hate work,but rather caused by circumstances.

Solution: What is the proposed solution? Please be specific!

To ensure training of street youths,the production of sweatshirts is key to raise funds.A supportive youth group(3 street youths) is needed as they will be taught"designing,sewing,for the effective production of sweatshirts" and also"leadership,self-empowerment and personal growth skills to be able to train other street youths and to govern their behavior while working with other street youths.Once profit generated from the production of sweatshirts,10 street youths will be recruited and trained with the help and assistance of mentors in the different domain like:electricity,plumbing,increasing their technical know-how.But also,they will be trained on personal growth skills,in-order to help them recognize themselves as change-makers.


3 schools have accepted the idea and have proposed me to supply them with sweatshirts for more than 500 children.
Impact: How does it Work

Example: Walk us through a specific example(s) of how this solution makes a difference; include its primary activities.

Got to 15 youths in the streets with gifts,as a means of showing concern and care.After 2 visits,I'd the opportunity to talk to a Stephan,who shared his sad past,how he got in the streets and the day to day challenges he faced.So the first step is having 3 street youths to produce the sweatshirts,and who will be trained while producing the sweatshirts.With the help of mentors specialized in certain domain,we will recruit,train and ease the integration of 10 street youths with plumbing,electricity and handicraft skills respectively but also with advice from a psychologist we will know how to entertain and keep them once recruited.Voluntary services will be a form by which they'll carry out practicals and help the initiative be renowned

Impact: What is the impact of the work to date? Also describe the projected future impact for the coming years.

Success is the accomplishment of an aim or process.It will be expressed here by seeing the harmony existing between street youths(newly recruited),their mentors,trainers(the first 3 trained street youths).Their interaction with us and eagerness to learn will indicate the success of the training.My vision is to train and value rejected street youths in-order to reduce violence and trafficking indirectly but also,to ease their integration in the society,as such improving standards of living,increasing the labor force and a subsequent increase in GDP.My goals are,minimum reach and training of 100 street youths,a production of 500 sweatshirts making a profit of $13 on the production of each sweatshirt and easing,innovating the training of more street youths.I believe that,the training on personal skills will keep them from going back to the streets and being juvenile delinquent.

Spread Strategies: Moving forward, what are the main strategies for scaling impact?

Opening a youth center that constantly offers new skills and connects youth with new employment opportunities.Being inter-connected with foreign NGO's to know how to help and provide them with youths for volunteerism in relation to what they learned.

Financial Sustainability Plan: What is this solution’s plan to ensure financial sustainability?

I will run and sell sweatshirts which would provide funds for the training. And i'll count on funds given by the government to those who invest in and support youths.In the future I will think of charging for the skill education.

Marketplace: Who else is addressing the problem outlined here? How does the proposed project differ from these approaches?

The target audience is street youths and their involvement in drug trafficking and social ills.There are other projects having similar ideas but mine is based more on youths at risk, youth unemployment, and how "street youth" employment and development could reduce the level of social ills,violence and drug trafficking.

Founding Story

Got to 15 youths in the streets with gifts,as a means of showing concern and care.After 2 visits,I'd the opportunity to talk to a Stephan,who shared his sad past,how he got in the streets and the day to day challenges he faced.The future of our world depends on responsible citizens who possess the ability to express and resolve conflicts while working together for civic improvement.Despite the wrongs purported by street youths,they definitely have some good in them.Any hope of addressing these causes successfully requires some belief in street youths and in their outcome inspite all they've gone through.


Seamstress volunterring to train and work with youths to produce the sweatshirts. A street youth named Stephan with whom i worked and already established 2 sample sweatshirts for my university. Volunteer mentors to advice and guide me in my project and implementation. Volunteer plumber willing to train youths to have that skill. Supportive parents willing to do whatever to help the young generation of youths.


Isabel Bustillos's picture

Hi Innocent

I admire what you are trying to do. I truly believe that if we want to make the world a better place we need to have more young changemakers; and what you are doing is essentially training youth to have a brighter future, to be changemakers and key actors for development. Keep up the good work!

In general, I really like that you are using a generating revenue model to support youth in need instead of thinking only in donation to keep your work. Having a secure funding source in crucial for the success of your project and at the same time you will see that is a lot of work to design, produce and sell the T -shirts and at the same time coordinate and implement the training and resources for youth. It is like doing 2 projects in one but I think you can totally do it! and it will make a big difference that you are thinking from the beginning how you will sustain this venture.

Here is my feedback. This are recommendations that you can add to each section to improve your action plan. It doesn't mean that you have to change all your action plan but some sections needs improvement, clarification or adding more information.

The pitch should include the problem and should tell other people what exactly are you doing and how it matters.Think of if you work on a 20 story building and you are with an investor in that elevator, how would you pitch your idea in one minute or less? You talk about the problem but no statistics about how serious this problem is and what the solution is! Why is this important and then in the end hint at the solution. Sell the problem then sell the solution.

What I see in your pitch is an incomplete pitch you tell a statement of the problem but I don't see the solution. The solution is the most important thing to say because that is your unique value proposition. It represents your creativity on how you want to tackle the problem. Be aware that the problem is already known by everyone that is nothing new that is why you need to focus more in the solution rather that the problem.

What if:
I like it!

The problem is youth unemployment and drug trafficking. Lack of opportunity for youth. What is the root cause of this problem? Much work needs to be done to understand the problem. Think of why this happen is it only for lack of opportunities? lack of options? or the options that are available are not used and some youth prefer to take the shortcut. School is an option for this young people? or some study and don't get a job? If you define your target population better you can define your problem better. For example: the problem of street youth might be different of other group of youth.
To define better a problem, some research is very helpful, some statistic can help too.

I think your solution is very well thought!
Since you are mixing two approaches (create a feasible business + train unskilled labor) It would be useful to describe in your solution what kind of feasible business are you talking about. Be more specific to describe better your solution.. Start describing that you will run a t shirt business and you will get the funds to train youth, if you can describe how many young people are you training to train it will help. Remember to have a realistic goals instead of describing broader goals. I think it is a little bit too broad and you don't specify details and when other people read it is hard to fully understand your solution. It needs to be more focused.
What kind of training are you going to offer? are the training related to the t shirt production? are those training will help you create a stronger business to support more youth?
Are you going to work with all youth or street youth? It would be useful to clarify this since the training can vary depending what is your target audience.
Are you only thinking on skills training? are you considering mixing skills training with leadership, self-empowerment, personal growth skills? I think you should. Remember that to be a better person and a changemaker is a process that takes a very internal and personal discovery. It would be a great opportunity for you to offer a more integral approach to better support this youth. You have to help them to recognize themselves as changemakers that they can re imagine their own future and possibilities.

Leave the inspiration piece (Rock the vote) to put in on the founding story question. In this section focus only on describing step by step what are you planning to do.
I think you did a good job describing the first piece (create a feasible business) but you didn't describe anything about how you are planning to train unskilled labor.
What kind of training are you going to offer? Artisan training, handicraft, electricians, plumbers, tailors... describe which training are you doing first. Perhaps you will start with one or two skills and get a group to start. Describe that process. How many youth, what kind of training.
Its great that you already have identified 15 young people to support. Great that you have Stephen as a supporter and part of your team.

Some pieces That you described in this section should go in the Example section. To describe the impact think of how are you going to define success? How does success look like to you? How are you going to know you reached success? How are you going to measure progress? 20, 30 perhaps a 100 youth trained and 200 t shirts sold. Think like that. Set some milestones and goals. Your vision statement is more like a mission statement, which is focused on what you do. Vision statement is what will happen if what you do is effective and successful.
Think of a vision statement, what would it look like 10 years from now? What would you impact be? Set a vision that you want to accomplish and then everything that you do should be related to reach that point. A cool vision statement that I like is from Oxfam: A just world without poverty. Think of something simple but also that makes you strive to achieve.

Full impact:
Describe your revenue model and think of how you it be repeatable and scalable. You have a clear idea of a simple and powerful model that will allow you to scale and reach full impact. This is a very strategic part. Describe how you are planning to grow your revenue model in the future and how you will bring your revenue sources to provide more and better skills to the youth. Perhaps you are thinking on opening a youth center that constantly offer new skills or perhaps connect youth with new employment opportunities. All this kind of ideas that you have for the future you should describe them in this section.

When you talk about sustainability, you need to think of how would you pay for your fees and for everything to make sure you are still in operation after 2 years. Think of a repeatable and scalable model. I like the idea of selling t shirts but in the future you can think on charging for the skill education, small fees or getting support from government or Foundations. What other revenue streams you want to introduce?

If your distinctive target audience is "street youth", you should mention it across your action plan. It would be helpful to describe what do you understand by street your. You can include it on the description of the problem. There are pros and cons if nobody is doing something similar in your community. Make sure you analyze the market hat are around you, see how others make money out of this and how are other efforts supporting youth with job readiness skills.

Founding Story:
In this section you have to describe what was your inspiration to start a venture like this. Perhaps meeting your friend Stephen or part of your childhood your family, what ever it is. In this section what we are trying to get is to help you recognize you life story. Why you are stepping up for all this youth. What make you a changemaker.
Think of how has this shaped you to be the person and why you want to use this story to change things?
Your personal story is powerful and will help you bring a personal touch to your venture. I know you are a great person because you are taking the initiative to launch this venture. You need to make sure to share why you are doing this!

All the best,
Isabel and YV team