Through setting up WGB, poverty will be reduced and employment at rural areas will be generated specifically among illiterate poor women with low income.
The idea is to enhance understanding & knowledge of youth about peace and non violence through football and reduce violence in Pakistan. Under this campaign a national level football tournament will be organized in Swat, NWFP because Swat is worstly hit by Taliban and freed by Pakistani Army. It is the place to highlight the issue and organize such national level activities to bring back normal life as well as revive tourist industry. In this tournament around 20 youth teams (under 20) around the country will be invited to participate.