Co-founder, R3G Foundation, Inc. , Mission Arogya, Kolkata Medical Emergency System (KMES) and Arogya HomeCare
Rita Bhattacharjee is an operations and communications consultant with extensive experience in project management, strategic planning, public relations and integrated marketing communications. She has managed, strategized and implemented several mid to large scale projects for organizations across diverse industries, including nonprofit organizations/NGOs, such as Child Relief and You (CRY), Wounded Warrior Project (WWP), Shruti Disability Rights Center etc.
Over the last few years, Rita has been channelling her skills towards social entrepreneurship to increase awareness and reduce disparity in public health and education through effective global research and training, development of technology platform and deployment of mobile solutions. She is keenly interested in areas of maternal and child health and hygiene and educational and financial empowerment of women and wants to further her efforts to end gender disparity and gender violence in India.
She is the co-founder of the social enterprise MISSION AROGYA (www.missionarogya.org), which is a collaboration between R3G Foundation Inc., a US based non-profit, and Mission Arogya Health and Information Technology Research Foundation, a India based non-profit. It is an ever growing group of volunteers (Physicians, Engineers, Software Professionals, Educationists, Epidemiologists, Project Managers and Public Health Researchers) who believes in applying proven business and market strategies to solve inequitable social problems, such as Healthcare, Education, and Nutrition etc
Under her leadership, the organization won the prestigious Rockefeller Foundation Centennial Innovation Award (http://www.rockefellerfoundation.org/news/press-releases/rockefeller-foundation-announces-8) for Kolkata Medical Emergency System Project (KMES) (http://kmes.in/about.html). The project due to its very innovative yet practical and feasible concept, which can be replicated across cities in India and other LMICs (low and middle income countries). It was the only winner in Healthcare domain and the only one from India in Rockefeller Foundation Centennial Innovation Challenge. The project has been awarded the 2nd prize for HealthCare innovation in India’s leading Medical Emergency Service Award program conducted by AIIMS New Delhi as well as Grand Challenge Canada’s ‘Stars in Global Health’ and Ashoka Changemakers ‘Safer Roads, Safer India’ innovation winner.
It is her idea to launch academically inclined User Driven HealthCare movement as “ArogyaUDHC” for introducing a low-cost yet effective & sustainable telehealth model for rural India. She with her team is implementing this model in few pilot villages of India.
Her brain-child “iSaveAGirl” platform, which won the idea award of Ashoka Changemaker & Intel organized "GirlTech" competition (http://www.changemakers.com/girltech), is another timely effort to stop female feticide in India.
From a domain perspective, I am a believer in "social innovation" where the innovations should bring equality in in-equal social issue, such as Healthcare, Education etc. From a technology perspective, I am a believer in "reverse innovation" concept and believe that low-cost, low-resource setting devices, products, processes, services developed for LMICs will enable universal access of education, health, nutrition etc. From a business and operations perspective, I am a believer in "social entrepreneurship". I believe in applying proven business and market strategies to solve inequitable social problems, so that organization and projects can continue the innovation cycle as well as can sustain and scale.