Seher Hafeez

Seher Hafeez

Seher Hafeez's picture
Name: Seher Hafeez
Organization: Naya Jeevan
Title: Brand Strategy & Partnerships Manager

Challenge Entries

Nov 27, 2013 / 1 Comments / in

Busanti meets women at the corner of Social & Technological Innovation, bridging two unaddressed market needs, safe transport and healthcare for women. Busanti, Pakistan’s first 'public health' bus service will provide millions of low-income women a safe and dignified vehicle for transport while offering them education on preventive health via animated videos on board. Commuters will also have access to a 24/7 health-line for women. Busanti can be is accessed via a ‘pay-as-you-go’ model or the pioneer ‘smart-card’ bus pass which employers can subsidize and embed with health insurance.