MiCAST - Mobile Information Crisis Action Support Team

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MiCAST - Mobile Information Crisis Action Support Team

United States Minor Outlying Islands
Project Summary
Elevator Pitch

Concise Summary: Help us pitch this solution! Provide an explanation within 3-4 short sentences.

An instant disaster response strategy that combines the immediacy of radio, flexibility of the Internet and cutting-edge social media capabilities to deploy immediate, actionable information in the heart of any disaster. The idea was initially developed and successfully deployed during the record 2009 flooding of the Red River in Fargo.

About You
MiCAST - Mobile Information Crisis Action Support Team
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Section 1: About You
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MiCAST - Mobile Information Crisis Action Support Team

Section 2: About Your Organization
Organization Name

MiCAST - Mobile Information Crisis Action Support Team

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Washington, DC

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Your idea
Will you launch your idea as a business or non-profit?


Country your work focuses on
What will be the impact of your idea? 

During and right after disasters, accurate information is critical to saving lives and accelerating recovery. MiCAST moves beyond simple news sources to provide actionable information to people in the epicenter of destruction or ahead of potential crisis.

As was proven in Fargo, ND, MiCAST is a unique and innovative approach to providing critical and timely information to people affected by disasters. The MiCAST team formulates an instant disaster response strategy to report the impact through a forum for discussion, emergency information, news-you-can-use, numbers, places to go, what’s happening.

MiCAST partners with existing resources in the affected area - specifically colleges, radio stations and area citizens - and enables them to provide first-hand, on-the-ground information through a spectrum of social media, video and mobile communications through an integrated, aggregated structure. The integrated strategy that combines old media, new media and first-hand reporting creates instant, actionable information to save lives.


Who will help you develop your idea? Why are you the one to make this happen?

The team below is comprised of media, government, non-profit, and disaster relief experts:

-Mark Pfeifle: VP at S4, Inc who served as deputy national security advisor for communication and global outreach at the White House
Jonathan Thompson: Executive VP, S4, Inc and former FEMA External Affairs Director.
-Paul Morrell, who served as NASA’s chief of staff, a National Security Council communications specialist and chief of staff to former House Majority Leader Dick Armey
-James Davis: Manager of Digital Communications at Gibralter Associates, who previously served in the Office of the Assistant Secretary of Defense Public Affairs where he set up a proactive communications outreach structure among many other high-profile communication positions.
-Matt Burns: Director, Media Relations at UnitedHealth Group in MN, formally served as the Director of Communications at 2008 Republican National Convention.
-Chris Brooks: Online communications specialist with experience in several political, non-profit and corporate ventures.

How much will it cost to launch your idea? (This can be an estimate)

Below is a rough estimate of critical start up costs to launch the first MiCAST teams.

Supplies: (video equipment, laptops, mobile Internet cards) -- $12,000
Travel: (transportation to mobilize teams to crisis area) -- $5,000
Staffing: (compensation for teams of 3-5 people) -- $15,000